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We considered that hashtags work just as keywords as we need the usage of both: generic and long tail hashtags to increase our reach of viewers of our post. The generic ones will create more traffic in social media as normally they are used with high frequency and quantity.
Once we create a post and use a generic hashtag it will get to considerably more people. But the impact that our post might have over that spectator may be lower in comparison to the interactions that can be awaken from that people reached by our long tail hashtags: as these words are more specific and relevant to less people.
(Answer by Adriana Barreda, Marta Raimunde, and Clara Corell)
This shift in marketing strategies is a sign that people’s necessities and importance are growing bigger. Now, we do not treat individuals as a whole -at the most, divided into niche groups-. After this change, with inbound marketing, every person and her/his tastes, matter. A change also motivated due to the number of impacts and stimuli the user perceives every day, 24/7. We as users became blind in terms of seeing ads. We have to be attracted to the product to noticed it.
Therefore, as users, the sensation we get is as if we had AI and marketing at our service. It shows us what we so-needed or wanted. But in reality is the way companies can get our attention and built a better relationship.
With this, I feel that marketers and advertisers are trying to facewash the old intrusive way of presenting ads to the population. Creating a new relationship, based on trust and attraction from the user to that that is presented.
But this is not an act of compassion to users, it is the way companies have adapted to ensure that you, as a client, as a consumer of their advertisement, would like their product, and potentially recommended it.
Feeling bombarded might create a sense of rejection towards that product or service advertised. And, according to the theory of the 6º, every person is (inter)connected in a way, to a bigger or narrower stent -no matter the distance-. And with this, every impact might ensure more impacts in an exponential expansion. Making the campaign more efficient and powerful, increasing the connectivity among people, and the conversations about our brand.Considero que esta tecnología puede contribuir sobretodo en la seguridad de las redes sociales, ya que hoy por hoy casi toda la información que vemos puede ser fácilmente alterada y manipulada. Si tal y como se asegura con Blockchain, este sistema funciona como “miles de ojos vigilando”, quizas en el futuro se podría evitar todos los casos de pedofilia y apropiación de la identidad de gente que sin saberlo se le ha robado un perfil entero para diversos fines. Así como catsifh o perfiles de empresas falsas dedicadas a la estafa.
La inseguridad en las redes sociales sigue siendo una barrera de desconfianza a la hora de conocer gente e interactuar libremente en estas. Si ya a pesar de esto les damos un gran uso y depositamos en ellas mucho tiempo y datos personales -el nuevo oro de esta época: nuestros datos-, qué haremos cuando estemos 100% seguros de que no hay un robot o un criminal al otro lado de la pantalla que quiere dañarnos?
