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3. The Pareto principle states that for many outcomes roughly 80% of consequences come from 20% of the causes. In relation to the long tail theory, If we only focus on mass products we will reach only a 20% of the market, while if we start focusing on niche products, the ones that differenciate us from our competitors, we will reach the 80%.
(Marta Reimunde, Adriana Barreda & Clara Corell)
2. Advertising in Google Ads or Google Adsense applies the theory of long tail to the purchase of ad spaces by advertisers because it presents an increase of sales and other advantages by potential users, leading to the success of the advertised brands. In other words, it allows the advertiser to be more specific, and focus more on a certain audience. This allows the advertiser to get inside the target’s mind and understand them better. This will allow the advertiser to have a better chance of impacting and approaching them the way they hope to, turning the effect it has on them into a more direct and efficient one.
This is not the only advantage that we get from the long-tail theory. Another one we should mention is that the competition happening, is lesser. This translates into a higher probability of success for the brand being advertised.
(By Adriana Barreda, Clara Corell and Marta Reimunde)The 360º Marketing, is a marketing strategy that uses all resources that their users, as well as them, are able to access, in order to develop their strategies. This way, they’ll achieve an exponentially greater reach, since being present in all those different channels will reinforce the brand.
But, after this 306º marketing strategy, a new one appeared which was called the 6º marketing. This one worked better with the way consumers consume content and perceive certain products, ads…nowadays. I believe this one consists on a more segmented approach, which aims to a more specific target group. While the 360º one created content without really setting a well-defined target group, the 6º seems to care about small target groups with their own tastes, feelings and thoughts, making the marketing strategy of a product or service more accurate and more effective than ever.When it comes to journalism, blockchain will not only help in influencing the customers in social media networks, but it will also help in combating the fake news. So modifying and manipulating information won’t be an issue to worry about.
In audiovisual it can bust the views and the visibility of your content.This new revolutionary technology will provide company pages that are built in social media websites to be secured, denying any access from outside threats and invaders. This means that privacy in such public platforms will be assured in a much higher percentage than it is now. Blockchain will, as well, provide companies new networking opportunities and strategies that will help them to keep growing and increase its reach by users. This could be a game-changing technology for companies who use these platforms to influence their consumers.
If Blockchain is described as having thousands and thousands of eyes always looking, this will be a huge improvement in security and safety of the web. Therefore, we can say that this will impact in a very positive way all social media networks that we know today, and the once that will be created in the future. The validation and verification of identities online, will help not only users, but business users as well, in order to reach out customers with verified accounts, without having to carry out social media campaigns based on dishonest or fake PPC and impressions. In other words, the trust and transparency in social media marketing will increase, together with the improvement of its practices.
