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2.- Why do you think that advertising in Google Ads or Google Adsense applies the theory of long tail to the purchase of ad spaces by advertisers?
The long tail theory related to Google Ads or Google Adsense is a system that benefits the audience and the companies because it excludes content that is not relevant for a specific target and provide the businesses with more possibilities to stand out and get to their potential target.
In addition, if there is less competition, your ad would be more successful, in addition, sometimes when Google ads promotes the same content constantly the consumer gets tired and looses attention. But if the ad is more specific and well directed it will cause a better response in the client, who would be interested in the product and would feel more exclusive. Instead of a lot of ads with no specific purpose, the long tail theory provide better content to the adequate audience which will increase the sales rate.360º marketing uses all the tools at its disposal to get closer to the end-user. It reinforces the use of all available resources in the design of strategies. The ultimate goal is to create a single message to attract and retain users. Until a few years ago, campaigns were limited to television, radio, print, or trade shows, in addition to door-to-door or phone calls. However, sometime later, online elements were added to the equation, from the website to activity on social networks or e-mail marketing. This 360º marketing, as its name suggests, is a circular strategy. But the change from 360º to 6º marketing is that it no longer tries to reach the entire public but instead focuses on segmenting its audience by making an exhaustive examination of its target and possible buyers and the brand itself and their behavior. Marketing 6º looks for quality, not quantity. Although in 360º marketing, there was already an inclusion of the online world, in the 6º, online marketing is the fundamental basis. It allows us to put aside intrusive marketing and move on to a personalized one, directed to each of the people personally and directly, knowing what they need, when, and why.
The blockchain can change the current ecosystem of social networks in a very decisive way, not only through the change of different actions or results carried out in the structures but also by creating social networks based on blockchain technology coinlinked.com, karmaapp.io, or yours.org.
Blockchain social networks will change the market entirely since they will not only make money when the content they publish receives votes or is shared but for creating and finding content, the user will also be rewarded. This will increase the use of these networks and gain a greater audience.
The use of blockchain in the advertising world will contribute to eliminating intermediaries, the fight against fraud, security in the supports, a redefinition of the relationship with customers, and the streamlining of payments. For me, one of the key concepts is decentralization since it will reduce and even cancel the presence of agencies or platforms that connect supply and demand, thus creating a connection between everyone and everyone, without the need for an intermediary to facilitate said connection. The new transparent nature of the process is also vital since this will allow us to have guarantees and absolute confidence in the process thanks to the fact that the records that are stored in the blockchain will be public, thus reducing any iota of doubt or insecurity.
