Actividad

La estrategia del Marketing 360º ya no puede ser circular, en razón de la aparición de las nuevas tecnologías. El usuario está día a día interactuando, creando contenidos y haciendo cosas creativas, que ha las marcas les llama la atención y usan estas plataformas para llegar al público y fidelizarlo; por tanto el vuelco del marketing 360º ha…[Leer más]

Hoy en día las marcas ya no se comunican con el consumidor de una forma masiva sino que el público que buscan está más personalizado. El marketing 6º permite la interconexión entre personas, por lo que ya no es necesario dirigirse a la masa sino que con dirigirnos a algunas personas podemos conseguir llegar a mucha gente.

Además, la comuni…[Leer más]

Thanks to the new technologies and its algorithms, the audience is much more segmented than before. It used to be mass communication, now marketing goes straight to you, based on the things you like, your gender, your age…etc. What we call the transition from Marketing 360o to Marketing 6o. This is because it does no longer cover the whole…[Leer más]

Thanks to the new technologies and its algorithms, the audience is much more segmented than before. It used to be mass communication, now marketing goes straight to you, based on the things you like, your gender, your age…etc. What we call the transition from Marketing 360o to Marketing 6o. This is because it does no longer cover the whole…[Leer más]

What it means is that marketing strategies would be much more simple before,and send the same message to everyone repeteadly(360) and now marketing strategies have become a lot more accurate, as they just try to reach a very specific target and with a more gentle approach, that aims to attract potential consumers rather than bombarding them with ads.

The evolution of from the marketing of 360 degrees to the marketing of 6 degrees means more than we can imagine. Rephrasing a quote from the book I am reading now /”What we know matters, but who we are matters more” written by Brene Brown into her book with a title “Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live,…[Leer más]

Every day companies and businesses realize that they can´t cover the entire public and that is why they use strategies to please a more specialized audience.

In addition, the current marketing is raised not to bombard the user with a message but to direct it towards the brand in a more subtle way that ends up being more attractive and effective.

Marketing 360º is considered a global marketing startegy.
Which their gol is to reach for the specific target so the positioning of the company improves, and the company can transmite their information to different sectors.

Futhermore, as the technoogies had increased the companies wants to reach a main target. This is why the inbound…[Leer más]

As stated in the text, everything is actually true: advertising techniques are changing and as a result, nowadays P2P Recommendation has become much stronger than the messages sent by the brands. As a personal opinion, by saying “we have gone from a 360º Marketing to a 6º Marketing”, wants to recall the theory of the “6º Of Separation” according…[Leer más]

La aparición de las nuevas tecnologías junto con la irrupción de la Web Social nos plantea un nuevo panorama en el que el usuario es el centro del proceso comunicativo. De esta forma, buscamos nuevos métodos a la hora de facilitar la interacción del usuario con la marca y con otros usuarios (colaboración), de que se sienta parte del proceso y de…[Leer más]

Con la irrupción de la web 2.0 el mundo de consumo a cambiado radicalmente, ya no consumimos de una forma lineal, ni unidireccional; sino buscamos lo que nos gusta y lo que nos interesa, de esta manera llegamos a la segmentación del publico, el consumo de publicidad y contenido se ha dividido en diferente campos, de este modo cada marca a…[Leer más]

The evolution of technologies has changed the consumer behavior. We’ve seen and evolution from outbound marketing, which is the understanding communication through interruptions techniques to an inbound marketing, understanding communication by attracting consumers.

Nowadays, marketing is about attracting consumers through messages that d…[Leer más]

What we understand as 360º Marketing is a global strategy that includes every type of practice to improve one’s business position. This marketing includes all types of tools for communicating with customers, as can be: radio, press, mails, SEO, social networks and even commercial visits. On the other hand, 6º Marketing is the one that only con…[Leer más]