ADRI GOMEZ

If a company knows how to manage its intangible resources properly, it can be said that it will achieve a superior competitive advantage over other companies. In order to be able to manage these values, it is important to know them well.
Intangible assets make it possible to open new lines of business in which to obtain new demand. A good example…[Leer más]

Gamification is a new trend that seeks to encourage behaviors such as competitiveness or the search for recognition related to games to generally involve the user and make more playful an experience with a website or content in particular. I has become one of the most important ways of dynamization within social networks and corporate websites.…[Leer más]

Every day companies and businesses realize that they can´t cover the entire public and that is why they use strategies to please a more specialized audience.

In addition, the current marketing is raised not to bombard the user with a message but to direct it towards the brand in a more subtle way that ends up being more attractive and effective.

My grandmother was very sad when my sister went to live to Brasil 3 years ago. She thought she would not have news about her for a year.
The first time we did Facetime with my sister, she was crying because, for my grandmother, it was unbelievable to see her grandchild who was 6000 km far away.

This is the proof that technology has changed our…[Leer más]