Laura

DESAFÍOS Y OPORTUNIDADES EN LA GESTIÓN DE INTANGIBLES
Según Ángel Alloza, CEO de Corporate Excellence, la revolución de los intangibles llega en los años 90, cuando los conceptos de diferenciación y legitimidad, pasan de ser tangibles a intangibles. La intangibilidad recoge todos los valores asociados a una marca que no se pueden medir ni percib…[Leer más]

What we understand as 360º Marketing is a global strategy that includes every type of practice to improve one’s business position. This marketing includes all types of tools for communicating with customers, as can be: radio, press, mails, SEO, social networks and even commercial visits. On the other hand, 6º Marketing is the one that only con…[Leer más]

‘Missing Persons’ is the title for this book by Jaron Lanier; writer and computer scientist. After an introduction about the creation and early years of the Internet, he explains how it has been evolving. Lanier later prises Technology and what we, humans, have achieved to develop. However, he soon turns negative and calls out the misuse we hav…[Leer más]