Chema Legorburu

Black Mirror: Bandersnatch, el ‘inception’ de la ‘gamificación’

Un clarísimo ejemplo de la gamifiación en los medios de comunicación es la última propuesta lanzada por los creadores de la serie de temática distópica Black Mirror: ‘Bandersnatch’. Este contenido exclusivo de Netflix fue lanzado a la plataforma el día 28 de diciembre de 2018. Este…[Leer más]

A few years ago, economy was based on the accumulation, production and expansion of tangible assets (machinery, buildings, inventories …). But, since the appearance of the internet and due to the subsequent globalization of the market, ubiquity has become an essential feature for the sale and progress of a business. What ubiquity represents for…[Leer más]

Marketing 360º is based on the traditional way of doing marketing. It uses different channels (mainly the traditional ones added to the new digital ones) in order to surround the customer and create a “complete” marketing campaign for the greater amount of users with the most successful result possible. Positioning this way the company in the best…[Leer más]

The Internet started as a humanistic oriented tool in which lots of people of all over the world took part in its creation for the good sake of society. It was a highly creative, and imaginative implementation to social interaction and society as such. But, with the apparition of the anonymity, this has changed.

As the author says, digital…[Leer más]