Laura

A clear example of gamification is the application of Kahoot! . This tool allows you to create questions with different answers so that players try to answer correctly. The score is based on the speed of the contestants and the number of correct answers they get. This tool is already implemented in education as we have been able to experience the…[Leer más]

The evolution of technologies has changed the consumer behavior. We’ve seen and evolution from outbound marketing, which is the understanding communication through interruptions techniques to an inbound marketing, understanding communication by attracting consumers.

Nowadays, marketing is about attracting consumers through messages that d…[Leer más]

El marketing 360º ha cambiado. Con las nuevas tecnologías y el avance del mundo, el marketing ha seguido esta evolución y ha cambiado su forma de actuar dependiendo del individuo al que va dirigido.

A día de hoy, es un marketing personalizado, que según a quién va dirigido se desarrolla de una forma u otra. En vez de bombardear a todos como un co…[Leer más]

Technology and social media have evolved throughput the years and keep doing so. This evolution has changed the way people relate to each other specially within the internet and social media. We have all become dependent on networks, technology, apps, devices… But how much good and bad do it have?
Personal relationships are increasingly t…[Leer más]

Who could imagine in 1987 that a few decades later everybody would be connected by an invisible network regardless of distance? Although the majority would be favorably surprised, some critics were right in coming up with the danger that these new technologies could cause.

What initially began as an achievement for humanity turned out to be a…[Leer más]