María Legorburu

3. Pareto Principle is applied to how the longtail theory works, for example: 80% of the traffic you obtain with the generic is going to have a 20% of conversions and the 20% of longtail will give them an 80% of conversions.

The 360º strategy applies campaigns whose objective is for the company to reach users through all available channels. The 360º strategy is useful since with it you can influence a larger number of people with a message on different channels. With this strategy, companies became more visible and had better positioning.
Social networks are r…[Leer más]

I agree with what my colleagues have said about how blockchain will affect journalism, advertising, and audiovisual communication. In advertising, it will be much more effective and personalized. There will be no intermediaries to hinder the movement so customers can interact directly with advertisers. I also believe that people will gain…[Leer más]

Blockchain social media would be decentralized. As Paula Carrillo mentioned, it could be used as a means to avoid duplication and falsification of profiles since any small change is detected. In turn, it will offer privacy, freedom of expression, and users will have more control over their data.

Nowadays, we have centralized social media platforms. Each person’s data goes to a company and what Blockchain would do is create decentralized social media platforms so that each individual is in charge of managing/controlling their data.
It creates freedom, and that can be seen as a positive factor since there is freedom of expression and more…[Leer más]