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3. Pareto Principle is applied to how the longtail theory works, for example: 80% of the traffic you obtain with the generic is going to have a 20% of conversions and the 20% of longtail will give them an 80% of conversions.
The 360º strategy applies campaigns whose objective is for the company to reach users through all available channels. The 360º strategy is useful since with it you can influence a larger number of people with a message on different channels. With this strategy, companies became more visible and had better positioning.
Social networks are relevant in 6º Marketing because social networks have a massive impact on this strategy. Currently, social networks attract more attention than traditional media.
When creating marketing strategies, you have to take into account which target audience you are targeting to see what is the best way to get their attention. Friends, profiles with weight in society, influencers, etc. Can affect our decision-making when buying a product.
With the 6º Marketing strategy, you segment your target audience, offer them personalized content, and are more direct. People are interconnected, and that helps you to find a group of people interested in the same things.I agree with what my colleagues have said about how blockchain will affect journalism, advertising, and audiovisual communication. In advertising, it will be much more effective and personalized. There will be no intermediaries to hinder the movement so customers can interact directly with advertisers. I also believe that people will gain confidence since they will have a more direct link with advertising.
In journalism, the issue of fake news will be more controlled, and there will be more reliable sources of information. There will be a database that verifies the information.
Last but not least, audiovisual communication. I believe that in this field, there will be more freedom of expression, and at the same time, it will not only safely facilitate the distribution of content, but it will also be more difficult to pirate that content.Blockchain social media would be decentralized. As Paula Carrillo mentioned, it could be used as a means to avoid duplication and falsification of profiles since any small change is detected. In turn, it will offer privacy, freedom of expression, and users will have more control over their data.
Nowadays, we have centralized social media platforms. Each person’s data goes to a company and what Blockchain would do is create decentralized social media platforms so that each individual is in charge of managing/controlling their data.
It creates freedom, and that can be seen as a positive factor since there is freedom of expression and more privacy, but at the same time, there is no regulation, and that makes it dangerous because it enables criminal actions and can be harmful.
