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Hashtags complement one another, there is not going to be as much competition as there is with keywords. If we apply the long tail theory, we could use both generic and long tail keywords. First, to reach a broader audience, utilizing 2-3 generic keywords will help you reach people with similar interests to your content; then, using 5-6 long tail keywords will narrow down your audience to a qualified traffic.
The 360º marketing concept applies campaigns that reach users at all possible points of contact so that the brand/company accompanies the customer from the beginning to the end, through all the available channels. The fast development of social media has made this strategy more effective since these platforms make it possible for the brand to be present in the whole customers’ journey.
As some of my classmates have pointed out, I think that 6ºMarketing refers to the theory that we can get to any other Internet user in the world through a chain of 6 intermediaries. Again, social media has a vast impact on how this strategy works. I believe that, right now, we pay less attention to what appears on traditional mass media channels (due to several reasons) and that we rely on social media platforms to guide us in our journey as customers. Consequently, mass media becomes less attractive when planning a marketing strategy (depending on the target group obviously), and what enhances P2P is social media. Influencers, our friends, or any other user with a profile on, for example, Instagram, acts as an intermediary that affects our decision-making process. Therefore, focusing more on these platforms (6ºMarketing) can be more efficient than focusing on every channel available (360ºMarketing).Blockchain is said to become an extremely disruptive technology in the following years, and, as a matter of fact, it is already making a difference in areas such as e-commerce. When applying this technology to social media, many advantages arise:
No central authority: decentralized platforms allow users to hold larger control over their data, which leads to a more private and free environment in which people’s interactions and private messages will no longer be accessible to those in charge.
As aforementioned, users control their data. They have the power to choose what to share according to what they want others to see and know about them.
Since there is no single “moderator” controlling these social media platforms, users will be able to share their thoughts without the fear of being censored because of their opinion.Anything built on the blockchain is transparent, therefore, everyone will be accountable for their actions.
All content will be valuable, and creators will earn what they deserve for their work. Plus, rewards can also benefit users not only when posting content but also when interacting with others.
Although Blockchain social media seems to be a highly appropriate alternative to what we have now, some aspects of it do not convince me. Firstly, if we get rid of censorship and control over what people do on these platforms, there are more opportunities for criminal activities. Then, the whole purpose of ensuring freedom, respect, and privacy becomes pointless. That is why I think that regulations are a must in this kind of platforms, and that it is idyllic to assume that every user will behave decently if there are not any limits.
Secondly, content creators would benefit accordingly to what they create, and they will have platforms that help them to grow and spread their content. But, will posting any content be rewarded or only posting quality content? And if these social media gives quality content more credit, how does the platform measure quality? Based on how many people interact with that content? Maybe users interact with it because it is a selfie from a celebrity and not a stunning photo of a freelance photographer who is trying to grow their business. I personally think both are valuable since they are different types of entertaining audiences but, there will always be people who get more attention -hence interaction- than others simply because it is impossible to keep up with every single user’s content. So, if we base rewards on that, there will never be such equality as blockchain social media promises. On the other hand, these platforms will serve as a window for content creators, instead of what, for instance, the Instagram algorithm is doing nowadays.
Finally, I consider that blockchain social media could worse customer experience in some ways since fewer data from users equals fewer opportunities for personalization.
