Alba Pastor

80/20 can be applied to a lot of different distributions, it means that the 80% of the consequences us the result of 20% of the causes. Pareto Principle could be related to Long Tail in using the 20/80 distribution regarding efforts and benefits. It is way better to invest the maximum efforts in the creation of the perfect strategy in order to…[Leer más]

3. 80/20 can be applied to a lot of different distributions, it means that the 80% of the consequences us the result of 20% of the causes. Pareto Principle could be related to Long Tail in using the 20/80 distribution regarding efforts and benefits. It is way better to invest the maximum efforts in the creation of the perfect strategy in order to…[Leer más]

80/20 can be applied to a lot of different distributions, it means that the 80% of the consequences us the result of 20% of the causes. Pareto Principle could be related to Long Tail in using the 20/80 distribution regarding efforts and benefits. It is way better to invest the maximum efforts in the creation of the perfect strategy in order to…[Leer más]

Marketing has evolved over the years. It has gone from focusing just on the sale and promotion of the product and the brand (1.0), to the user being the center of the process and attention (2.0) to establishing a long-term impact on society and having people’s values very present (3.0). Apart from traditional channels such as radio, television and…[Leer más]

I would like to make reference to what my colleague Carmen Arranz said. She has talked about freedom and decentralization but from my point of view, everything is going to be kind of ´monitorized´and for me that is not a synonim of freedom, as we are going to be much more observed in order to set up clear privacy , segmentation and targeting a…[Leer más]

Regarding advertising on social media, Blockchain will create a higher ad automation, with a more transparent process, as these ads will be more effective. The cost of transactions will be reduced by removing intermediaries, and these movements will be safer and much more precise.
Also, content management will be more accurate through…[Leer más]

Blockchain will affect social media in terms of reorganizing the algorithm that rules all data and security. Many brands do advertising on social platforms so this will affect them in terms of paid ads on how to adapt transactions to them.
This will mean that social media will be more transparent, and blockchain will delete fraudulent traffic, and…[Leer más]