Marta de Osuna

A clear example of gamification is the application of Kahoot! . This tool allows you to create questions with different answers so that players try to answer correctly. The score is based on the speed of the contestants and the number of correct answers they get. This tool is already implemented in education as we have been able to experience the…[Leer más]

DESAFÍOS Y OPORTUNIDADES EN LA GESTIÓN DE INTANGIBLES
Según Ángel Alloza, CEO de Corporate Excellence, la revolución de los intangibles llega en los años 90, cuando los conceptos de diferenciación y legitimidad, pasan de ser tangibles a intangibles. La intangibilidad recoge todos los valores asociados a una marca que no se pueden medir ni percib…[Leer más]

What we understand as 360º Marketing is a global strategy that includes every type of practice to improve one’s business position. This marketing includes all types of tools for communicating with customers, as can be: radio, press, mails, SEO, social networks and even commercial visits. On the other hand, 6º Marketing is the one that only con…[Leer más]

El marketing 360º ha cambiado. Con las nuevas tecnologías y el avance del mundo, el marketing ha seguido esta evolución y ha cambiado su forma de actuar dependiendo del individuo al que va dirigido.

A día de hoy, es un marketing personalizado, que según a quién va dirigido se desarrolla de una forma u otra. En vez de bombardear a todos como un co…[Leer más]

Technology and social media have evolved throughput the years and keep doing so. This evolution has changed the way people relate to each other specially within the internet and social media. We have all become dependent on networks, technology, apps, devices… But how much good and bad do it have?
Personal relationships are increasingly t…[Leer más]

‘Missing Persons’ is the title for this book by Jaron Lanier; writer and computer scientist. After an introduction about the creation and early years of the Internet, he explains how it has been evolving. Lanier later prises Technology and what we, humans, have achieved to develop. However, he soon turns negative and calls out the misuse we hav…[Leer más]