Mariana Moreno-Lago

Creo que la caída de Facebook, Instagram, WhatsApp y Messenger fue una situación un poco surrealista, ya que todos nos vimos en la misma situación pero a la vez estábamos bastante agobiados de no poder estar conectados los unos con los otros. Rápido, buscamos otras alternativas como i-message para iPhone, TikTok o incluso e-mail. ¿Realmente no po…[Leer más]

I find this to be a very interesting subject to talk about. It is something that clearly affected us all, to some more than others. In just a few hours of not being able to be connected through these platforms, we understood how we need them in our lives. As Andrea Arocha says, we are so dependent that we had to go and use other platforms to fill…[Leer más]

3.Which relationship do you find between the long tail theory and the Pareto Principle, also called Pareto Law or 80/20 rule?

I consider that both the Pareto Law and the Long Tail Theory share some things in common. The Pareto Law explains that if you make 20% of effort you will achieve 80% of results. And if you make 80% of effort yo will…[Leer más]

Cuando nos referimos al Marketing 360º, estamos hablando de un Marketing agresivo que planea llegar a cuanta más gente mejor. No estudia a su público de manera específica, sino que intenta llegar a el de todas las maneras posibles, así el público es consciente de la existencia de ese producto o servicio pero no significa que esté siendo atraíd…[Leer más]

Alba Pastor makes a great point of the opinion my colleague Carmen Arranz makes about freedom and blockchain. I totally agree with the fact that in order to provide us with more security and transparency, we will be more controlled and therefore as Alba says, being “monitorized” is not being free. So, I’m asking, what do we prefer? security or freedom?

I agree with all of my colleagues and their different points of view. Blockchain towards digital communication in general provides security and transparency.It is a technology where all kind of activity is recorded and where information cannot be manipulated.Then when using it, users will have more confidence because there will be no fraud of any…[Leer más]