sandra maroto

Intangible assets are those assets of a company that are not physically represented and are getting more and more relevance day by day. That is to say, the money or machinery that a company uses for its activity are tangible assets, while the recognition or value of the brand would be an intangible asset are non-monetary, without physical…[Leer más]

Newsgames are in essence video games, requiring active participation by its users. Without their active input, the story could not be driven forward. Depending on the game mechanics, users may even have to focus and make the “right” decision in order to unfold the narrative.
The example I´ve chose is “ The Uber game”, in the game, you play Ube…[Leer más]

Today, marketing has evolved, we have gone from a mass marketing where there was no distinction between users and sought to reach the largest number of people, while now we seek a strategy “round” to reach the consumer or user in the best possible way through a good approximation, not only with the media but also through the knowledge of the…[Leer más]

The success of the Internet has been very visible over the past years especially because of the increase of the number of people being able to access to this platform. Just a few years ago, accessing to the Internet and everything related to the digital environment was much more complicated, but nowadays our vision has changed 180 degrees, now we…[Leer más]