Respuestas de foro creadas
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Entradas
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Creo que la caída de Facebook, Instagram, WhatsApp y Messenger fue una situación un poco surrealista, ya que todos nos vimos en la misma situación pero a la vez estábamos bastante agobiados de no poder estar conectados los unos con los otros. Rápido, buscamos otras alternativas como i-message para iPhone, TikTok o incluso e-mail. ¿Realmente no podemos pasar ni 5 horas sin estar conectados de verdad? Creo que como todo, depende de la situación, pero es algo que deberíamos de pensar más profundamente ya que te das cuenta del tiempo que malgastas siendo poco productivo en estas plataformas. Deberíamos de gestionar mejor nuestro tiempo, siguiendo estando conectados pero sin esa ansiedad que nos entra al no poder estarlo.
Claro que Facebook habrá sufrido grandes consecuencias, pero no creo que sea algo que vaya a marcarles para siempre. Al fin y al cabo solo ha sido una caída de unas horas. Después de eso, todos volvimos a la normalidad y seguimos usando estas plataformas como si nada, y aquí seguimos, y por ahora, seguiremos. Deberíamos enfocarnos en cómo nos afectó emocionalmente y buscar estrategias para no vivir dependientes de nada.
I find this to be a very interesting subject to talk about. It is something that clearly affected us all, to some more than others. In just a few hours of not being able to be connected through these platforms, we understood how we need them in our lives. As Andrea Arocha says, we are so dependent that we had to go and use other platforms to fill that void that Facebook left us for a few hours. In my case, I also took the time to think about my dependency and what I could do about it. We should focus on battling this problem and start organizing our time spent on these platforms, combining it with other things that also matter in our lives.
Is this going to affect Facebook on a big scale? I personally don’t think it will, of course they lost money, but we will all continue using it very consistently and it is normal that sometimes their system fails and they suffer these kind of problems. I do not think it is a big deal and we should focus more on how it has affected us emotionally, the fact that we can’t “live” without it, even if it’s for a few hours.
3.Which relationship do you find between the long tail theory and the Pareto Principle, also called Pareto Law or 80/20 rule?
I consider that both the Pareto Law and the Long Tail Theory share some things in common. The Pareto Law explains that if you make 20% of effort you will achieve 80% of results. And if you make 80% of effort yo will achieve 20% of results. On the other hand, the Long Tail Theory focuses on more specific searches, more conversion rate, more qualified traffic but also less traffic and less competition. This means that it is going to focus on getting 20% of users to achieve 80% of sales and valuable visits and the Generic will focus on 80% of visits and will only achieve 20% of sales or valuable visits.
Cuando nos referimos al Marketing 360º, estamos hablando de un Marketing agresivo que planea llegar a cuanta más gente mejor. No estudia a su público de manera específica, sino que intenta llegar a el de todas las maneras posibles, así el público es consciente de la existencia de ese producto o servicio pero no significa que esté siendo atraído hacia la marca.
Con el Marketing de 6º, estamos consiguiendo atraer a el público que cada marca necesite con estrategias personalizadas y no tan agresivas que consigan que el cliente se familiarice de manera positiva con el servicio o producto en cuestión. Esta estrategia se enfoca en conocer al cliente.
Alba Pastor makes a great point of the opinion my colleague Carmen Arranz makes about freedom and blockchain. I totally agree with the fact that in order to provide us with more security and transparency, we will be more controlled and therefore as Alba says, being “monitorized” is not being free. So, I’m asking, what do we prefer? security or freedom?
I agree with all of my colleagues and their different points of view. Blockchain towards digital communication in general provides security and transparency.It is a technology where all kind of activity is recorded and where information cannot be manipulated.Then when using it, users will have more confidence because there will be no fraud of any kind. The fact that it is decentralized is a very positive point, for example if someone wants to make a transaction to create an ad anywhere, doing it through blockchain will always be very safe as information is stored in many different places. It is a very secure network. I completely agree with Luis Sánchez opinion, as he mentions that it will avoid fraud on advertisement and that is very important as we are all constantly consuming advertising even without knowing we are, specially on social media.
