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This is a real and a very serious problem because it will be very hard to see what is real or what is fake. Thanks god that people is more concerned about not trusting on some topics but, with this kind of material… how are not they going to trust the video? It seems very real and that will damage people trust on internet and on everything. Videos have always been facts and materials that show reality but now… things have changed. When I see this kind of actions I feel sad.
Now at days everybody has the power of giving information to others, but, we must be careful because it is really easy to manipulate information ad a tool in order to influenciare others. As journalists and people related to the communication field we must take this into account in order to provide safe information to everybody no matter our ideology.
Everybody has the right of freedom of expression and of information, but your freedom ends when the freedom of other people starts, and inflating them with fake news is not part of their freedom. These kind of precoces are really used everywhere and im sure everybody has seen these kind of information without realizing the real truth which is, that that information is fake.
Facebook would take into account these actions, by not allowing posting some kind of information or having a better control of all the ads made, because those ads will repercute a huge number of users and that is not good for Facebook reputation and also for people’s freedom right.1. The long tail theory is based on writing very specifically hostages in order to refer to the best objective public we can have. Because, the more specialize a person is in a topic, the more specific hostages it may use in order to look for special content. It woks the same as the long tail theory in the market because it refers to specific things and not general and very transited.
2. One of the main objective people looks at the time of working with google ads, is referring to people that is really interested in your product, so those words and products must be shown in a more specific way in order to get to the best possible users.
3. It is better to focus on the things that we are really interested in but we have to think about the quantity of our public, or the quality (more quantity but less quality or more quality but less quantity). So both tools Weill help us to approach to the best public and do our best in terms of announcing and being more efficient.As we know, branded content are strategies that companies make in order to give an extra value to their product. The action I have chosen is a spot that, although it doesn’t tries to raise awareness to the audience in relation to one topic, (which is one of the main activity branding does in order to be remembered by the audience), it transmits a message that is hard to forget.
The spot was made some years ago by the brand “Extra gum” and through a storytelling, the brand explains that, they are not just a normal gum, but that they are a gum that will accompany you through the bests moments of your life. Something as simple as gum, will always be there. So at the end, the brand is mixing 2 concepts that I think, nobody would never relate. Those concepts are the gum, and the feeling of never being alone, because the brand is with you.I really love this spot since the first day I saw it!
LINK: https://www.youtube.com/watch?v=NemtQx0m0SsThere are many differences regarding what is a landing page, and what is a micro site.
A microsite is a kind of a promotional web page which is created with a concrete aim, such as the creation of a promotion of a product, service…
Their design are usually shocking because they are used in order to create a branding image and in order to differentiate from its competitors.
On the other hand a landing page has a different aim, in this case, landing pages are created in order to make conversions. Their objective is to create a data base with contacts of leads in order to communicate with them in email marketing campaigns.So, the main difference is that landing pages aim is just to make conversions, and the microsite are branding actions. Also, we have to take into account that creating microsite may give our official webpage a better SEO positioning, and landing pages are not related to SEO
The communication has evolved, the message has always been given great importance, and that importance is clear because, if something is not communicated in the right way, the communicative actions and efforts will not have good repercussion, but now, with the arrival of the Web 2.0 we must take into account another important fact, the perspective of the consumer.
What is the aim of announcing a vegan person the existence of burger restaurants, if it is exactly the opposite thing that person will look for? Thanks to 360º marketing, this perspective has changed, so the actions that are carried out now, are “personalized” for the public interested in a specific products. This has provided efficiency to brands and the way they advertise products.
But we can not only say that marketing has evolved from that point of view. The consumer’s mind is constantly changing, and now, it needs to rely on other consumers experiences, recommendations, social networks, people who have a similar routine… in order to get a real consumption of a particular product, and it is possible thanks to Social Media.
Consumers role has changed a lot, from receiving all kinds of advertising, to consuming data about what they are interested on thanks to segmentation. But the most important point of all this, is that now they are the ones who have the last word when deciding if a product benefits them or not thanks to social networks, and it is called Marketing 6º.
