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Thanks to the Branded Content campaigns we will be able to communicate the value proposition of our brand but in a different way, not intrusive and far from traditional advertising. With this type of marketing we are going to generate valuable content to try to attract the attention of our potential client so this way it will earn their trust.
Red bull makes a lot of great branded content campaigns, for instance Felix Baumbartner. This parachutist launched from space after climbing into a capsule powered by a helium bag. The jump broke the record for the highest jump and breaking the sound barrier. Red Bull was publishing this act, so basically everyone was watching how this man was thrown from the space to the earth. This also gave a lot of popularity and notoriety to the brand.
There is a clear difference between those two concepts:
Landing page it’s page on which a user lands who clicks on a previous advertisement. The user expands the information and can make a conversion directly, it can be a lead type conversion and it can have a form or a sale type and it is a page that can take you to buy.
On the other hand the microsite concept refers to an additional website, generally of a smaller size, to make or support digital marketing campaigns with a limited duration. It is mainly used to provide information for the introduction of new services, products or events on the market.
The deep fake can be something dangerous, manipulating the face and voice of the people to upload it in the social media so it will spread as something that people wont recognize if it false or its true. I also like the idea of having new programs developing with the aim of recognizing when its a deep fake or not, i think this will be key and essential. Its a very dangerous practice the deep fake, first for all the data that we are giving about a person, that probably could open your phone with all the informations that has about your face, and second because it can be very dangerous since its very hard to recognize whether it’s fake or not.
The deep fake can be something dangerous, manipulating the face and voice of the people to upload it in the social media so it will spread as something that people wont recognize if it false or its true. I also like the idea of having new programs developing with the aim of recognizing when its a deep fake or not, i think this will be key and essential. Its a very dangerous practice the deep fake, first for all the data that we are giving about a person, that probably could open your phone with all the informations that has about your face, and second because it can be very dangerous since its very hard to recgnize whether it’s fake or not.
Of course I think its not an honorable action, they should gain votes by their own merit, like their campaigns, their measures… instead of using social media to get easy votes or opinions.
Every social platform has taken his own measures, Twitter for instance it will prohibit the political advertisement while Facebook will take another measures of protection.
Basically Facebook wanted to change the way of being transparent with the users of his community, for instance to tell the user who is the advertiser, so what they want to do is implementing a better and higher control so the political parties wont take advantage of.
1. Basically the competition in Hashtags are really high, if you use for instance on Instagram a hashtag that everyone is using it, probably your post wont be seen since there is a lot of competence and only the best one or the top 10 will be the ones with more efficiency or engagement, otherwise, if we use a long tail hashtag with more specific attributes we will get the attention of a qualified traffic, and people interested on our post, and it will be easier to get engagement with the user.
2. Since Google Ads was also for big business so the small one couldn’t compete against the big ones. So basically they made a more personalized advertising so the advertisers will be more precise reaching their target audience, so instead of reaching a massive audience you are personalizing people’s ads. There will be not so many competitors since its an specific product or brand.
3. The 80/20 its a very powerful tool to get to be more efficient, in the long tail terms, its basically this way, most of the massive products are looking for the 80% of the people, but this will just give you a 20% of valuable visits, but in the other way, with the niche products that represents a 20% of those people since its an specific product you will get around a 80% of valuable visits. This is basically two ways of selling, if you want to get more people but non profitable or you want to get less people but profitable.
El marketing ha cambiado por completo, ahora hablamos de nuevas técnicas o factores que antes no intervenían. Ya cada vez más estamos dejando de lado el inbound marketing (aquel que nos bombardea o que nos resulta incómodo o pesado) a sentirnos atraídos por la marca, lo que ofrece…
Nos interesamos más por la marca, cada vez nos hacemos más fieles, esto también pude ser por el hecho de que la publicidad está microsegmentada, y ya no actúan en grandes masas sino que son específicas, eso hace que el usuario sienta atracción por ella, ya que tiene que ver con él, no es algo de poco interés.
Cada vez hay nuevas técnicas, nuevas formas de hacer que atraigan las marcas, por lo tanto estamos en un proceso en el que ya somos expertos evitando el contenido que no nos gusta y que no estamos interesados a fijarnos en contenido atractivo, que ese será el microsegmento en el que se dividirá la publicidad, que nos llevará a la marca por la que estaremos interesados.
